Integrating brand into your business

Project Work

  • Defined the brand portfolio and hierarchy
  • Aligned leadership on a platform brand for automation
  • Focused the brand team on key strategic brands rather than the individual product brands in the portfolio

Building an Automation Platform

After years of acquiring small and medium size brands, the Emerson brand receded into the background in the broader portfolio story. Shifting to a more integrated, problem solving story enabled an increase in strategic cross-selling opportunities across the business.


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