Integrating brand into your business

Where I Play


Qualitative and quantitative research to frame the opportunity, identify the human truth, and determine what drives engagement


Brand, experience, and innovation frameworks to align leadership, management and employees in sustaining business growth


Roadmaps, content creation, prototypes, playbooks, briefs and employee engagement to shape how brands come to life.


Design dashboards for a managing a broad range 

of data inputs that help establish brand priorities and supporting activities.

Workings with brands and clients in defining the opportunity, focusing on the target audience and competitive markets, 

building brand and experience platforms, designing roadmaps, and engaging audiences

Solving challenges with strategic and creative solutions

  • 1. We use so many metrics/KPIs, what activities will improve brand performance?
  • 2. We’ve acquired so many brands, what is the right brand architecture? The right migration strategy? How can I tell a story with the brand portfolio?
  • 3. There is an emerging, second-tier customer that we have little information on. Who are they and what are the touchpoints that matter?
  • 4. Can you help us sell-in brand and marketing to leadership? Engineers? 
  • 5. We’re spinning and need a strategy, name and tagline, a logo and visual system, message strategy and global launch plan. Have you done this before?
  • 6. Can you design us a brand curriculum and internal engagement program?

 Professional Toolbox

  • Qualitative and quantitative research
  • Audience segmentation and prioritization
  • Measurement and business intelligence
  • Brand architecture and portfolio management 
  • Brand positioning, purpose, experience principles and value propositions
  • Name development and nomenclature systems 
  • Brand voice, storytelling, messaging and content
  • Brand education and internal engagement
  • Employer value proposition and culture
  • Implementation, playbooks and governance
  • Workshop design and senior leadership moderation

No two client assignments are ever the same but experience 

in understanding what has worked, failed, or could be done 

better is invaluable.

© 2018 BrandScenario, LLC