Johnson & Johnson

Driving brand purpose through talent acquisition

Fighting talent wars in the gig economy 

A successful history is considered a strength. But the perception in today’s marketplace is that big and established means slow and dated.

  • Align the brand purpose and voice to the talent acquisition strategy
  • Develop an elevator speech and create profiles and messages for the audience segments defined in the segmentation research
  • Break through the clutter with a visual system that builds on organizational strengths and signals leadership in creating the next generation workforce
  • Set the tone for the rest of the organization launching the new brand purpose and visual system

John Deere▶️

Client challenge

Changing the human capital conversation by genuinely connecting with changing talent pools motivated 

by different needs, rewards and aspirations.