Johnson & Johnson
Driving brand purpose through talent acquisition
Fighting talent wars in the gig economy
A successful history is considered a strength. But the perception in today’s marketplace is that big and established means slow and dated.
- • Align the brand purpose and voice to the talent acquisition strategy
- • Develop an elevator speech and create profiles and messages for the audience segments defined in the segmentation research
- • Break through the clutter with a visual system that builds on organizational strengths and signals leadership in creating the next generation workforce
- • Set the tone for the rest of the organization launching the new brand purpose and visual system
Changing the human capital conversation by genuinely connecting with changing talent pools motivated
by different needs, rewards and aspirations.