Integrating brand into your business

Project Work

  • Defined roles between organizational mission, CSR strategy, brand elements and value props
  • Developed a brand curriculum spanning marcom power users, leaders, and staff 
  • Designed an engagement strategy and curriculum rollout

Developing a Change Management Curriculum

Addressing a sustained spike in attrition and geographic expansion, 60K employees around the world were aligned on the John Deere brand. By aggressively training new and existing employees, the brand and promise was institutionalized with every employee in less than two years.


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