Driving choice in a low engagement category
Defining the role of flagship brands
Varta’s key differentiating attributes in the automotive battery category were a long history and german heritage.
- • Created customer personas and prioritized opportunities
- • Established the brand purpose and value proposition around progressive power solutions in automotive batteries
- • Aligned business leaders, product engineers and sales force around the importance of brand
- • Designed an annual study to help shape the marketing plan and identify key initiatives - funnel metrics and brand strength
- • Conducted Middle-East market entry research to determine the brand equity and effort required to launch in the region.
Emerson Electric ▶️
Understanding what is an asset in the brand portfolio
and how to use brand to shape offerings and experiences.