Integrating brand into your business

Johnson Controls

Driving choice in a low engagement category

Defining the role of flagship brands

Varta’s key differentiating attributes in the automotive battery category were a long history and german heritage.

  • Created customer personas and prioritized opportunities
  • Established the brand purpose and value proposition around progressive power solutions in automotive batteries
  • Aligned business leaders, product engineers and sales force around the importance of brand
  • Designed an annual study to help shape the marketing plan and identify key initiatives - funnel metrics and brand strength
  • Conducted Middle-East market entry research to determine the brand equity and effort required to launch in the region.

Emerson Electric ▶️

Client challenge

Understanding what is an asset in the brand portfolio 

and how to use brand to shape offerings and experiences.