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Project Work

• • Global research and analytics framework
• • Leadership alignment on annual regional brand and marketing priorities
• • Renault Nissan brand portfolio optimization
• • Tradeshow design for Nissan and Datsun
• • Global sustainability index framework

Making Disparate Data Sources Actionable

High-volume auto brands live and die from one model launch to the next. Aligning an engineering-driven culture to embrace brand with a brand vocabulary and understanding that drive business decisions. The Nissan brand became instrumental in growing global market share and profitability.