BrandScenario

Ryder Cup

Re-defining an icon with motion and electricity

Helping the Ryder Cup owners maximize returns

The unique, high-stakes nature of the Ryder Cup and commercial potential drove The PGA of America and European Tour to take a more disciplined, approach to managing their brand asset.  

  • An audience prioritization plan that started with players and golf zealots, and lead to greater engagement by a broader set of fans
  • A brand, identity, visual system and messaging strategy that doubled down on Ryder Cup history, unconventional expressions and unbridled enthusiasm of players and fans.
  • A playbook and rollout for a complex set of brand owners - sponsorship partners, US and European professional golfers, and individual host sights and respective tourism boards

Vertiv Case ▶️

Client challenge

From one in a sea of championship cups to a premier brand with greater commercial impact in merchandising, sponsorship, and reach.

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