BrandScenario

Brand, Culture and Marketing

  • 1. UNCOVER INSIGHTS to frame the opportunity within the context of audiences
  • 2. DEFINE BRAND to align customers, partners, investors, and employees around a relevant, differentiated idea and experience
  • 3. SHAPE CULTURE to help employees and partners engage with customers and understand the role they play in delivering the brand
  • 4. PROTECT BRAND to ensure that the asset cannot be damaged and executed in the most consistent manner possible
  • 5. MEASURE PERFORMANCE to understand whats working, what needs to be addressed and benchmark progress against a desired outcome and strategy

Development ▶️

 Professional Toolbox

  • Qualitative and quantitative research
  • Audience segmentation and prioritization
  • Measurement and business intelligence
  • Brand architecture and portfolio management 
  • Brand positioning, purpose, experience principles and value propositions
  • Name development and nomenclature systems 
  • Brand voice, messaging and content
  • Brand education and internal engagement
  • Employer value proposition
  • Implementation, playbooks and governance
  • Workshop and senior leadership moderation

Vertical Experience

TECHNOLOGY

HEALTH

INDUSTRIAL

FINANCIAL

ENTERTAINMENT

AUTOMOTIVE

CONSUMER

ASIA

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