Integrating acquisitions through a rational brand migration strategy
Protecting TE from brand proliferation
Commitment to growth sets the tone for acquiring channels and capabilities. TE acquired a number of brands over time and needed a strategy to integrate current and future acquisitions.
- • Aligned senior executives and business leaders on the importance of a focused brand strategy
- • Developed a brand migration tool that provided guidance for determining when and how an asset should migrate to the TE brand system
- • Provided a playbook for M&A team members in how they can better understand brand value and determine the brand implications post-acquistion
- • Provided research tools to determine a brand’s equity
Johnson & Johnson▶️