Integrating brand into your business

Project Work

  • Brand migration framework
  • Leadership alignment around the TE brand
  • Visual design optimization (mark and color)
  • M&A brand playbook

Building Brand into the M&A Process

TE acquired a number of brands over time and needed a strategy to integrate current and future acquisitions. From investment bankers to marketers to leadership, getting control over an expanding brand portfolio and removing emotion from strategic brand decisions became the primary focus to sustaining growth.


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