Injecting brand into the M&A process 

Brand decision tools that level the playing the field


Commitment to growth will set the tone to acquire channels and capabilities. Integrating a series of acquisitions requires a strategy, time, and political capital. Focused businesses can unintentionally become holding companies in a short period of time.


To help TE integrate existing and future acquisitions, a brand migration tool was developed to determine the brand end-state, migration path and trigger points to help manage the process. 

Johnson & Johnson▶️

Client challenge

Rationalize the expanding brand portfolio and remove emotion from making strategic brand decisions.

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