Integrating brand into your business
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Project Work

  • Global alignment on a product and brand roadmap 
  • Design + execution of a 1 week, global brand sprint
    • Market sizing by country
    • 1 core target audience
    • In-market, live audit
    • Brand strategy definition and rollout

Agile Global Brand Development

Building the Toshiba brand around a specific core target audience and scaling the experience to a broader range of consumers around the world. The ultimate goal of bringing together leadership from China and Japan was to fast track the evolution of the Toshiba brand while improving product margins across the Midea product portfolio.

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