Integrating brand into your business

Project Work

  • Designed the brand and experience principals to align with USGA’s role in advancing golf
  • Conducted the first brand equity study
  • Developed new visual systems for the USGA and Open Championships

Defining the USGA’s Role Around an Experience The USGA had an awareness problem amongst active golfers and was not getting recognition for its work in advancing the game. Bring the organizational, strategic plan to life through an authentic brand promise, architecture and experience elevated the USGA profile.


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