Integrating brand into your business

Project Work

  • Research and audience development across key business units
  • Brand experience and message strategy
  • Brand portfolio optimization and migration strategy
  • Visual design and rollout

Building From the Ground Up

Emerson Network Power was in an accelerated business decline with its parent, Emerson Electric, publicly expressing a need for a divestiture. The Vertiv brand pivoted from a declining, durable equipment market-leader to a solutions partner delivering on a “zero failures” promise in mission critical applications.


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