Building a new brand from the ground up

Independence inspiring employees and customers Emerson Network Power was experiencing an accelerated business decline with its parent, Emerson Electric, publicly expressing enthusiasm for a divestiture.

  • A new brand strategy, name, messaging and voice, tagline, visual system and launch that connected with the mission critical mindset of its core customers.
  • Codified experience principles to pivot the company from pushing equipment to driving engagement by helping customers make smarter decisions and protecting their reputations
  • A new brand portfolio strategy and architecture that sunset product brands and elevated strategic offerings

Nissan Case ▶️

Client challenge

Pivoting a market leader from building durable equipment to becoming a partner in delivering experiences that center around zero failures in mission critical applications.

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