Building a new brand from the ground up

A liberated business inspiring employees and customers


Emerson Network Power was experiencing an accelerated business decline with its parent publicly expressing enthusiasm for a divestiture.  


The new Vertiv brand leveraged the business domain knowledge and global footprint to capitalize on the shift from data centers to the cloud. 


Redefining the customer experience became the core focus in driving greater engagement and commitment with customers and partners.

Nissan Case ▶️

Client challenge

Pivoting a market leader from building durable equipment to becoming a partner in delivering experiences that center around zero failures in mission critical applications.

© 2018 BrandScenario, LLC