TRUST
PERSONAL HEALTH
Published on June 3, 2020 | LinkedIn
Jonscott Turco and Andrew Martschenko, Deep Learning Labs
Authenticity and trust are so closely tied to consistency and expectations. Trust is built through experiences which require a routine and time to condition human beings. And in an era where decisions are made by a swipe or a voice command, our patience seems to have a very limited lifespan. Layer a pandemic MORE…
TALENT BRAND
Published on August 23, 2018 | Facebook
A reasonable accomplishment is getting through the day with work and family commitments. After all, trying to keep your head above water is a survival mechanism. Yet over time the physical and psychological wear and tear can be a silent killer. Getting in control and recharging your body and mind will give you greater clarity, perspective and focus.
PAY ATTENTION TO THE WARNING SIGNS MORE…
IMPACT
Published on February 9, 2018 | LinkedIn
2017 was a grueling year. But for different reasons 2018 is going to be just as challenging. As technology continues to disrupt most industries, the battle is for both customers and talent.
You can feel the anticipation in a recent Career Builders survey:
BRAND RISK
Published on December 7, 2017 | LinkedIn
In the midst of constant change the market is fixated with immediate results. Impatience as well as low tolerance for investment risk permeates many organizations. You would expect that every business has developed a solid brand and marketing strategy with the ability to execute against it.
There is no doubt that B2B brands have improved their approach. They have always been sales driven but in the past two decades marketers have MORE…
GROWTH
Published on September 26, 2017 | LinkedIn
A discussion with James Lee, Executive Vice President, Chief Marketing Officer and Director, Waratek
We frequently read about cyber-crime and most can relate to the activity in some shape or form. Most of us have been lucky to have an institution restore our money, remove a charge or replenish our miles or points.
But the numbers are alarming. According to Javelin Strategy & Research, amateur and professional hackers have successfully adapted to net 2 million MORE…
BRAND RISK
Published on September 15, 2017 | LinkedIn
Walk the halls in any corporate, B2B headquarter and you will most likely hear that growth and managing change are key strategic objectives. Probe a little deeper and don’t be surprised to feel employee pushback with the rate of change and the barriers it presents.
Fear is omnipresent. No one wants to risk a client relationship, a contract, revenue stream or their job. And for many this fear translates into risk-averse behaviors. We’re getting smarter and better but also worried that AI and automation will displace human MORE…
BRAND PORTFOLIO
Published on August 2, 2017 | LinkedIn
Banks have been a necessary part of our lives. They have been the primary vehicle to deposit paychecks, pay bills, get credit or finance large purchases. While national banks in general are perceived to be toll collectors and losing their relevance, community banks have a unique opportunity to redefine the category MORE…
MARKET DISINTERMEDIATION
Published on June 15, 2017 | LinkedIn
Brand architecture is complicated. Intertwined financial, cultural, and strategic implications are part of the journey. And with human involvement, there is always the possibility that the irrational will take over.
The lack of a common vocabulary enables any deputized strategist to add their own terminology MORE…
2016 SPORTS BRANDS
Published on May 12, 2017 | LinkedIn
Given consumer volatility with a strong, anti-establishment sentiment, it’s more important than ever to understand customer motivations. Businesses are under pressure to deliver strong financial performance and forced to do more with less. And with most brands in the marketplace professing MORE…
2016 DIVERSIFIED BUSINESS BRANDS
Published 2016 Best Global Brands | Interbrand
With all of the challenges around growth, the sports sector continues to expand.It’s among the Top Growing Sectors in this year’s Best Global Brands report, rising 10.2 percent in total value from USD $29,881 million to USD $32,919, with adidas (+16%) as the Top Growing Brand in the sector, and Nike (+9%) one of the Top 20 brands MORE…
2013 AUTOMOTIVE BRANDS
2010 AUTOMOTIVE BRANDS
Published 2016 Best Global Brands | Interbrand
For brands with diversified businesses, sustained growth is driven by a focus on consistent performance.The ability to stay true to their core, scale, and execute flawlessly has never been more important in a world filled with constant disruption. But to deliver successful growth, the ability to understand the human part of an equation MORE…
Published 2013 Best Global Brands | Interbrand
Automakers are grappling with the mobility needs of tomorrow, changing their strategies according to customer needs worldwide. Consumers want value for money at all price points, with traditional notions of ownership evolving. High- growth markets still value the vehicle as a status symbol with many of these car buyers participating MORE…
Published 2010 Best Global Brands | Interbrand
The financial crisis had a profound impact across many industries. But in particular the automotive sector had to struggle with a cautious consumer market while addressing significant, longer-term structural challenges.
If one digs deeper into the underlying trends in the automotive sector, the need for change has been long overdue. The rising stature of emerging markets, urbanization, limitations of transportation infrastructures, and an increasing demand for cleaner MORE…
